About

I'm a journalist by training.
I came to UX through
the path of words.

Background

I've worked for over 15 years at the intersection of language, technology and digital experience.

I'm a journalist by training — from UFRJ, with stints at O Globo and Jornal do Brasil — and I migrated to the digital product world bringing with me an obsession with clarity and the habit of listening before writing. This editorial background remains my greatest differentiator: I came to UX through the path of words, in a field historically dominated by visual design.

At Mercado Pago, where I've been since 2019, I lead Content and UX Design analysts in developing the Pix experience — Brazil's most widely used instant payment solution. My work directly impacts over 2.5 million users, across flows ranging from transfers to charges and financial management.

Huge
Skills
  • Leadership of multidisciplinary UX teams
  • Experience strategy in financial products
  • UX Writing and Content Design
  • Qualitative research and usability testing
  • Project management in agile environments
  • Cross-team collaboration (Product, IT, Business)